About El Cerrito Honda
About El Cerrito Honda
For more than 50 years, El Cerrito Honda has built its reputation around something that still matters: treating people well, staying rooted in the community, and creating a dealership experience that feels more personal than transactional. Family-owned and operated in Contra Costa County, El Cerrito Honda has grown alongside the East Bay by focusing on long-term trust instead of short-term sales.
That history matters because buying or servicing a vehicle is rarely just about one moment. It is about knowing where to go when it is time for the next car, the next oil change, the next trade-in, or the next major family decision. From helping commuters find the right fit for Bay Area traffic to supporting families who need more room, flexibility, or confidence, El Cerrito Honda has spent decades serving drivers throughout El Cerrito, Oakland, Berkeley, Richmond, Walnut Creek, and the broader East Bay with a more relationship-driven approach.
Today, that means offering new Honda models, pre-owned vehicles, certified service, and customization support in one place while continuing to operate with the same privately held values that shaped the business from the beginning: consistency, accountability, and customer-first decision making.
Built on Northern California Roots
El Cerrito Honda’s story starts with Ken Harvey, whose Northern California roots and entrepreneurial mindset helped shape what the dealership still represents today. What began in 1954 as a small motorcycle shop was built on practical values: work hard, know your craft, and take care of the people who trust you.
Over time, that small operation expanded into one of the East Bay’s most established Honda destinations, but the bigger footprint never changed the core mission. The same mindset that helped build the business decades ago still influences how El Cerrito Honda operates now—through customer relationships, strong internal culture, and a belief that growth should never come at the expense of trust.
Being privately owned continues to matter here. It allows El Cerrito Honda to maintain a more consistent customer experience and preserve the family-oriented approach that larger corporate ownership groups often struggle to replicate.
Honda Sweeps All Seven Kelley Blue Book Consumer Choice Awards for 2026
This is a major moment for Honda, and it is one we are proud to celebrate at El Cerrito Honda. Kelley Blue Book named Honda the winner in all seven 2026 Consumer Choice Award categories, giving our shoppers a powerful reason to feel confident when they compare the Honda lineup.
Winning one Kelley Blue Book Consumer Choice Award is meaningful. Winning every category is something different. Honda was recognized for Best Overall Brand, Most Trusted Brand, Best Value Brand, Best In-Vehicle Experience Brand, Best Performance Brand, Best Car Styling Brand, and Best Overall EV/Hybrid Brand.
A Complete Brand Win
This was not recognition in one narrow area. Honda earned praise across trust, value, design, performance, technology experience, and electrified vehicle appeal.
A Stronger Reason to Shop Honda
For our customers, this sweep reinforces what makes Honda such a smart brand to compare: practical value, everyday dependability, thoughtful engineering, and vehicles people enjoy owning.
A Proud Moment for Our Team
At El Cerrito Honda, we get to help drivers connect this award-winning brand recognition with the right new Honda for their commute, family, budget, and long-term ownership plans.
The 2026 Kelley Blue Book Consumer Choice Awards are based on Kelley Blue Book’s Brand Watch study and calculated among non-luxury shoppers. That makes Honda’s seven-award sweep especially impressive because it reflects how real shoppers view the brand while researching their next vehicle.
More Than a Dealership
El Cerrito Honda serves as more than a place to buy or maintain a vehicle. For many East Bay drivers, it functions as a long-term automotive resource—whether that means researching a first Honda Civic, moving into a CR-V for growing household needs, comparing pre-owned options for practical value, or keeping an older Honda running properly with experienced service support.
- ✓ Family-owned leadership with over five decades of local business history
- ✓ New Honda, pre-owned, service, and customization support in one location
- ✓ Deep East Bay roots with practical understanding of local driving needs
- ✓ Privately held values focused on consistency and accountability
- ✓ Long-term customer relationships built around trust and repeat support
That broader role is part of why El Cerrito Honda continues to matter to drivers throughout the region. The goal is not simply to sell vehicles—it is to remain a dependable place people feel comfortable returning to.
Helpful Information About El Cerrito Honda
Serving the East Bay With Purpose
Conveniently located on San Pablo Avenue, El Cerrito Honda continues to serve drivers from across the East Bay who want a dealership grounded in experience, selection, and long-term support. From Oakland and Berkeley commuters to Richmond families, Concord shoppers, and Walnut Creek drivers comparing options, El Cerrito Honda remains focused on delivering a more useful, informed, and community-connected dealership experience.
More than 50 years later, the mission remains straightforward: help people find the right vehicle, support them properly after the sale, and continue earning trust across every stage of ownership.
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DISCLAIMERS:
*Vehicle inventory, pricing, service availability, and customization options may vary based on current inventory and dealership operations.
*Vehicle financing, trade-in values, and service recommendations are subject to qualification, vehicle condition, and dealership review.
*Historical references are based on dealership heritage and organizational background.